Ever wondered if your beautifully designed A+ Content and Amazon Storefront actually help boost your organic ranking or if they’re just nice to have?
Many sellers invest time and money into visuals and branding, hoping for better visibility, but don’t fully understand how these elements connect to Amazon’s ranking system. The truth is, while A+ Content and Storefronts don’t directly influence Amazon’s A10 algorithm the way keywords or sales do,
But, they do play a big role in driving the factors that matter like conversion rate, customer trust, and time spent on the page. When used strategically, they can improve your chances of ranking higher without touching your ad spend.
In this blog, we’ll break down how Amazon’s ranking works, how A+ Content and Storefronts fit into the picture, and what you can do to make them work harder for your brand. Because yes smart design can lead to smarter rankings.
How does Amazon rank products organically?
Amazon uses a ranking system called the A10 algorithm to decide which products show up first in search results. Unlike Google, which focuses heavily on backlinks and web content, Amazon’s main goal is simple: show the product that is most likely to be purchased.
#1 Overview of the Amazon A10 algorithm
The A10 algorithm is Amazon’s system for ranking products in search results. It focuses on what shoppers are most likely to buy. It looks at things like sales history, conversion rate, keyword relevance, and customer reviews to decide which products show up first. Better performance means better ranking.
#2 Conversion rate
This is one of the strongest signals for the algorithm. If users frequently buy your product after visiting your listing, Amazon sees it as relevant and trustworthy. A high conversion rate tells Amazon that your listing answers the shopper’s intent, so it gets pushed higher in search results.
#3 Sales velocity
Amazon tracks how many units you’re selling over time. Products that consistently sell well, especially in a short period are seen as more desirable. Sales spikes during promotions or steady growth over time both help improve your rankings.
#4 Keyword relevance
Keywords are still key to being discovered. If your product title, bullet points, description, and backend keywords include the right search terms, Amazon can better match your product with shopper queries. Without proper keyword optimization, your product ranking on Amazon can suffer even if the product itself is amazing.
#5 Customer experience (reviews, returns)
Amazon wants buyers to have a good experience. That means products with high ratings, positive reviews, low return rates, and helpful Q&A tend to rank better. A listing with poor customer feedback or many returns may get pushed down in results, no matter how well it sells.
Does A+ Content impact your organic ranking?
Yes, A+ Content can impact your organic ranking on Amazon but indirectly. While A+ Content itself doesn’t directly affect Amazon’s A9 algorithm (which determines search rankings), it plays a major role in improving your product’s overall performance, which does influence ranking.
A+ Content helps increase conversion rates by giving shoppers more detailed information, better visuals, and a clear understanding of your product’s value. When more people buy your product after visiting the page, Amazon sees it as relevant and useful and that helps boost your ranking over time.
Amazon A+ Content brings your brand story to life by adding videos, high-quality images, comparison charts, and other enhanced elements to your product detail pages. For example, Amazon showed that adding A+ Content increased sales by up to 8% on average. Some sellers have even reported up to 20% improvement in conversion rates with premium A+ content.
So while A+ Content isn’t a ranking factor on its own, it supports key factors that are like sales velocity, time on page, and lower return rates making it a smart move for improving visibility and growing sales.
Does a Storefront impact your organic ranking?
A well-designed Amazon Storefront can impact your organic ranking—but indirectly. While Amazon doesn’t rank Storefronts the same way it ranks product listings, a Storefront can boost your brand’s overall performance, which helps your organic visibility.
When customers visit your Amazon brand Storefront, they often spend more time browsing, which improves engagement metrics. If they buy multiple products, your conversion rate goes up. Both of these are signals that Amazon’s algorithm pays attention to. A high-converting brand with strong customer interaction is more likely to get better placement in search results.
Also, when you send traffic to your Storefront from outside Amazon like through social media or ads it builds brand trust and increases sales. That, again, helps your overall ranking. So while the Storefront itself may not rank, it supports your listings by improving brand performance, shopper experience, and sales velocity all things Amazon cares about.
How to make A+ and Storefront work for your ranking
| Element | Purpose | How it helps in ranking | Tips for best results |
| A+ Content | Adds extra images, charts, and product info to make listings more engaging. | Better conversion rates improve your ranking in search results. | Use clear images, highlight benefits, and add comparison charts. |
| Amazon Storefront | A brand page showing all your products in one place. | Keeps shoppers on your page longer, boosting brand trust and visibility. | Keep it organized, use a clean design, and show your full product range. |
Tips for Amazon A+ Content
A+ content isn’t just about making your Amazon listing look better it’s about making shoppers feel more confident to buy. If your A+ section is just pretty pictures with no purpose, you’re missing out on its real power.
- Start by using visuals that tell a story. Don’t just throw in lifestyle images—use graphics that explain key features, show product benefits, or highlight how you’re better than competitors. Comparison charts are especially useful. They quickly show why your product offers more value, even if it’s priced a bit higher.
- Next, echo your bullet points in the A+ section. If your bullets talk about durability, use this space to show how your product lasts longer or handles daily use better. Reinforcing the same ideas builds trust.
- Try including a short FAQ section. If buyers always ask the same few questions, answer them right in the A+ content.
Tips for Amazon Storefront
Your Amazon Storefront isn’t just a pretty page, it’s a powerful sales tool when used the right way. Think of it as your brand’s mini-website inside Amazon. Shoppers who land here are already interested in your brand, so the goal is to keep them engaged and guide them toward a purchase.
- Start by optimizing your category pages. Group your products in a way that makes sense to the shopper by use, by customer need, or even by bestsellers. This helps people find what they want faster, which leads to more sales.
- Bring your brand to life. Use videos to tell your story and show your products in action. People buy from brands they trust, and video is one of the fastest ways to build that trust.
- Don’t just wait for people to find your storefront. Use social media, email, or ads to drive traffic directly to your Storefront or a category page that highlights seasonal deals or new launches. This not only boosts product sales but also improves visibility across Amazon.
Final words
A+ Content and Amazon Storefronts may not directly impact your product’s search ranking, but they play a big role in influencing the metrics that do, like conversion rate, customer engagement, and sales velocity. Well-designed visuals, clear messaging, and a strategic layout help build trust, keep shoppers on your page longer, and encourage more purchases.
Whether you’re looking to improve product pages or build a branded storefront that converts, it’s all about creating an experience that makes shoppers want to buy and come back.
Need help getting it right? Our Amazon consultants are here to guide you. From optimizing A+ Content to designing high-performing Storefronts, we help you use every tool available to boost visibility, drive sales, and grow your brand on Amazon.
